Five Ways to Define Your Personal Brand

I am notoriously cautious of the people within my circle. I'm the type of person who watches your mannerisms, the way you interact with others, what you’re talking about, etc. I don’t do this as some superficial attempt to initiate people into my life. Instead it’s my way of recognizing that whether I like it or not, I am being judged by who I associate with.

If you have any ambitions of being a successful professional or an entrepreneur, then you already know the importance of branding yourself. A lot of people, women especially, tend to think that because they’re not in a sales career, they are not good salespeople.

Wrong.

You are selling yourself on a daily basis. The way you speak, your interpersonal skills and your attire are all a reflection of your brand. 

Think of  yourself as a brand of ice cream. (Because I’m hungry and it’s all that I can think of.) 

Most people have a flavor preference (your personality). But often, that flavor comes in many brands (people) that are unfamiliar to them. The very first thing that they will do is look at the brand (your name). Have they heard anything about it? Do they know someone who has tried it before? Then, they look at the package (your attire). Does it look cheap? Is it an appeasing picture? So you pass that test. Then they look at the ingredients-the most important part of the ice cream (values, attitudes, passions).

They want to know what it is that their consuming. All of this is necessary in order to choose an unfamiliar brand.

Your personal ingredients need to be expressed in the most concise way possible. They should be able to have insight on who you are in that brief encounter. No one should have to Google it. I had a conversation with someone a few weeks back trying to sell me on her coaching services. She said something like people "don’t get me because of my personal disposition to the coherence of metaphysical beliefs".

What the Wacka Flacka are you talking about?

Here are my suggestions that you should consider when defining your personal brand:

1. Do you have a static or dynamic personality?

A static person is someone who rarely changes. Experiences or interactions don’t faze them. they may be more introverted and keep to themselves. A dynamicperson is someone who evolves with time. They use experiences or interactions as an impetus for progression. People tend to gravitate to them as they are typically more outgoing and sociable.

2. What’s your speaking style?

Are you sarcastic? Witty? Conservative? Assertive? This is important to know because you don’t want to have your nonverbal style contradicting your choice of words when explaining who you are. Examples: You say that you are a great communicator or have great social skills. Yet, your voice lacks inflection. You say that you are confident, but you lack conviction and borderline whisper when you speak. Your speaking style should complement what you say.

3. What inspires you?

Become conscious of what you do on a regular basis. At what point do you feel the most invigorated? When do you have a moment of power? What are you doing during these moments? This is important to know because these are your selling points. More than likely, they are your strengths. We want to exploit the hell out of these. Find a way to summarize them in one or two sentences.

4. What exhausts you?

Do you feel depleted when interacting with a particular person? Are you reluctant to do certain things? Does it take a lot of convincing from others? These may be things that take you away from your position of power. Not that it’s a bad thing. You can learn from experiences outside of your element. People who exhaust you, that’s another story. If  you have people within your circle who send weird vibes, then you need to outsource their asses. No other way to say it.

5. Why should someone care who you are?

Brands don’t succeed because of their amazing capabilities and talents. They sell because they know how to convince consumers that they need THEIR particular brand. It’s the infamous, ‘So What?’ question. Yea, you can write, so what? You are well-organized, so what? None of your skills matter if you don’t know how to sell them to the buyer. Contemplate your goals when expressing your brand. Alter your explanation in a manner that will excite them about working with you. Ensure that person is clear on your brand and how you differ from others.