The funny thing about launching a business, is that many are afraid to share the concept at the risk of someone stealing the idea. If I had a dollar for every time someone came to me and stated that he/she didn't want to risk someone stealing an idea...
So here's the thing, I know how that feels.
When you have a non-proprietary, non-patented business model, you are in constant risk of this. It means that you are opening yourself up to replication. I get emails weekly from local and remote parties interested in replicating my model. Heck, Work Nest started after referencing some businesses in similar operation. I've had some connections attempt to pick my brain so that they could do what I do. As the media attention grew, so did the requests. It certainly showed another side of attention.
I know how that feels. But I also have learned a valuable lesson from this: stay in your lane.
When you start to do something different or new, you will get a target on you back. People will always try to compete. They will wish you well all while watching and waiting for you to make a mistake. They will try to figure out how to do what you do. But that's none of your concern.
The only thing you need to worry about is how to continue to progress forward, without worrying about your competition. They will never be you or do what you do.
I felt like I needed to share this for so many reasons today. Maybe just for myself. But just remember that imitation is the highest form of flattery.